Rachel Kelly
Designer + Lettering Artist

GoodBelly Probiotic Bars



GoodBelly Probiotic Bars™ are a crunchy bar with 1 Billion Probiotics per serving. My goal was to design content for the product that would not only communicate the key probiotic benefits of the bar, but would also highlight the unique flavor profiles and texture of the bar. I focused on creating messaging that was easy to understand and accessible to the consumer, while still maintaining a tone of voice that was trustworthy and informed.  For the launch of this item, I built out content for e-commerce platforms, along with various pieces of content for social media, digital and print.


Building Out an E-Commerce Presence


Creating Engaging Social Content


Concept Sketches