Rachel Kelly
Designer + Lettering Artist

GoodBelly Probiotic Bars


GoodBelly Probiotic Bar

strategy + design, photography

GoodBelly Probiotic Bars™ are a crunchy bar with 1 Billion Probiotics per serving. My goal was to design content for the product that would not only communicate the key probiotic benefits of the bar, but would also highlight the unique flavor profiles and texture of the bar. I focused on creating messaging that was easy to understand and accessible to the consumer, while still maintaining a tone of voice that was trustworthy and informed.  For the launch of this item, I built out content for e-commerce platforms, along with various pieces of content for social media, digital and print.


E-Commerce: Amazon


social: Instagram


Concept Sketches