Rachel Kelly
Designer + Lettering Artist
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Lipton Tea

 

Honey Lemon Tea

When life gives you lemons...
Branding, packaging, photography

For this project, I was interested in rebranding Lipton Tea's most popular flavor: Honey Lemon Green Tea. I wanted to create a softer look for the brand while still keeping some of the same elements that existed in the previous brand. I photographed the lemon and honey, and from there created one main packaging design, along with multiple different advertisements that were created for promoting the flavor's rebrand. 

 
 
 
 
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